AICD appoints Medium Rare to run flagship publication

Medium Rare is the current content provider for Qantas, Coles, Foxtel and David Jones. It will produce the first issue of Company Director magazine in October 2017, which will be redesigned and reformatted.

Company Director is the AICD’s official member magazine, mailed directly to all members 11 times a year. The magazine is read by an audience of board directors, C-Suite executives, not-for-profit and government leaders in the governance space.

The magazine plays a key role among the AICD’s content channels in helping to create more effective directors, boards and businesses by reporting, informing and leading the debate around leadership, governance and performance.

AICD Chairman Elizabeth Proust said Medium Rare’s extensive experience in publishing, as well as content creation, design and development across multiple platforms, will deliver an improved member experience.

“Our magazine is a trusted and valued source of information, with our members identifying it as the number one benefit of AICD membership across successive surveys,” she said. 

“This is a great opportunity to further develop our membership offering and enhance the content we provide members in an ever-changing media environment.

“I’d also like to thank C3, who have done a fantastic job in delivering a quality magazine product to our members for over a decade.”

Gerry Reynolds, Managing Director, Medium Rare said the agency is delighted to have been appointed publisher of Company Director.

“AICD’s magazine, website, EDMs, videos and events combine to provide a comprehensive content ecosystem that communicates directly with Australia’s most influential business and governance leaders,” he said.

“We very much look forward to offering members inspiring and engaging content and providing advertisers with greater opportunities to reach a highly desirable audience across platforms. 

“Our aim is to take the AICD’s content to the next level in order to help increase its relevance, reach and engagement.”

About AICD: The Australian Institute of Company Directors is committed to excellence in governance. We make a positive impact on society and the economy through governance education, director development and advocacy. Our membership of over 40,000 includes directors and senior leaders from business, government and the not-for-profit sector.

About Medium Rare: Medium Rare Content Agency provides fully-integrated content solutions for its clients’ owned brands, including strategy, media sales, amplification and premium content creation across all platforms. Current clients include Qantas, David Jones, Foxtel, VisitCanberra and Coles.