Henry Reith

CEO, Oh Crap

Henry Reith is the CEO of OhCrap, where he has led the company's impressive rise in the sustainable pet products industry. Under his guidance, OhCrap has achieved significant growth, earning a place on the AFR Fast Starters List—a testament to the company's innovative approach and market impact.


Henry has strategically utilised the 7 Levers Framework as a tool to engage the board in proactive profit growth, turning it into a core element of the company’s decision-making and reporting process. His focus on leveraging this framework has empowered OhCrap to make data-driven decisions that continuously enhance performance and drive sustainable growth.

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