Chris Sounness is the CEO of Wimmera Southern Mallee Development, an organisation dedicated to fostering sustainable growth in the Wimmera Southern Mallee region.
Chris is deeply committed to ensuring that changes within the region bring tangible benefits to the communities affected. He believes that while change is inevitable, it is crucial to guide it towards better outcomes.
With a profound understanding of the key issues and opportunities facing farmers and regional communities, Chris passionately advocates for sustainable development. Outside of his professional life, Chris enjoys cycling along the Wimmera River, occasionally plays cricket (albeit not very well), and proudly declares he is a West Australian despite residing in Victoria.
Chris holds a Bachelor of Applied Science with Honors in Biology and has earned two Master's degrees: one in Arts, specializing in Organisational Communication, and the other in Marketing, focusing on Agribusiness
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